Ron Vassallo, Kaptivate’s Chief Executive Officer, is a leading expert on stakeholder engagement strategies, change management, and transformational analytics.


With over 25 years of experience in marketing, communications, business development and technology strategy, Ron brings uncommon insight into every project. His experience and creativity reinforce Kaptivate’s position as a driver of innovative ventures. Prior to launching Kaptivate, Ron served as Executive Vice President for Global Business Development at Truist where he developed a global supply chain for philanthropic transactions. His work at Truist was a natural segue from his launch and management of Tisani Consulting LLC. As the Senior Partner for Strategy, he led myriad strategy and business process engagements for multinational organizations such as the World Bank (Global Development Gateway), United Way International, Telefonica España and British Telecom. His work with these venerable institutions supported their efforts to transform their organizations into dynamic organizations, responsive to employee and customer needs. Before his tenure in management consulting, Ron served as a global marketing executive at Startec Global Communications Corporation and Max Worldwide.


Specialties areas include: constituent and employee engagement, digital transformations, performance measurement, business process re-engineering, new market development, business development, corporate development, and global marketing. 

Ron is a graduate of Princeton University, Class of 1987.