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Rodrick Williams

Marketing Manager, Direct Response

Rodrick Williams

Rodrick has an array of experience in operations, logistical coordination, marketing, and customer service. Working in various non-profit fundraising organizations has developed his skills in communications, customer relations, and data collection and analysis. In his current role at Kaptivate he oversees our direct response campaign, for which he collects, curates, and processes data to ensure that our communications outreach reaches the correct demographic.

He leverages his knowledge in maintaining and supporting critical applications like Salesforce, Raiser’s Edge, Netforum, and Clarizen to ensure client campaign success.


  • Bachelors of Arts, Anthropology and International Relations, George Mason University


  • Development Assistant, American Association for the Study of Liver Disease
  • Client & Data Services Officer, Targetsmart Communications
  • Industry Relationship Program Coordinator, The Optical Society
  • Development Coordinator, American Geophysical Union


  • Database Management
  • Customer Communications
  • Customer Relations
  • Social Media
  • Customer Outreach
  • Direct Response