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Laura Barlow

Senior Director, Digital Marketing

Laura Barlow

Laura brings 25 years’ experience in social media marketing, communications, graphic and web design, marketing, public relations and open innovation outreach campaigns. She leads strategy development, creation, promotion, management, and monitoring of social media and websites for clients in a variety of sectors and industries. Laura has built the foundation for Kaptivate's digital marketing services—from strategy to execution. She has overseen and managed over 50 social media accounts, garnering millions of audience impressions and engagements. She has also provided marketing and creative strategy for an array of commercial  and federal clients, and open innovation initiatives. Laura is also responsible for deep-dives into data analytics, basing strategy driven by data.  Laura is also experienced in SEO, traditional media, and paid advertising.

Laura is passionate about engaging in digital strategy and transformations, helping clients see themselves in a different perspective, finding opportunities for them to thrive, and using analytics to narrate their story. And she embraces a good challenge—there's always a new skill to learn or a technology to master.

Education

  • Bachelor of Arts, Communications, Salisbury University
  • Certified Digital Marketing Professional, CDMP
  • Professional Certified Marketer, PCM
  • Member, American Marketing Association
  • Member, Digital Marketing Institute

Experience

  • Marketing Operations and Social Media Director, Idyllwild Advertising
  • Professional Services Project Manager, ExpertVoice
  • Digital Marketing and Branding, BrandLove Marketing

Skills

  • Strategic Communications
  • Brand Development
  • Web Development
  • Marketing Strategy
  • Social Media Marketing
  • Website & Social Media Analytics