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Laura Barlow

Director, Digital Marketing

Laura Barlow

Laura brings 25 years’ experience in social media, graphic and web design, marketing, public relations and open innovation outreach campaigns. She leads strategy development, creation, promotion, management, and monitoring of social media messaging for clients from a wide variety of sectors and industries. Laura has built the foundation for social media marketing -- from strategy to execution -- for over 50 social media project profiles and she provided marketing and creative strategy for an array of commercial clients and open innovation initiatives. Laura is experienced in digital media analytics, metrics and reporting (SEO, social, earned media) as well as paid advertising.

Laura is passionate about engaging in digital strategy and transformations, helping clients see themselves in a different perspective, finding opportunities for them to thrive, and using analytics to narrate their story. And she knows that no matter the age, there's always a new skill to learn or a technology to master.

Education

  • Bachelor of Arts, Communications, Salisbury University

Experience

  • Marketing Operations and Social Media Director, Idyllwild Advertising
  • Professional Services Project Manager, ExpertVoice
  • Digital Marketing and Branding, BrandLove Marketing

Skills

  • Strategic Communications
  • Brand Development
  • Web Development
  • Marketing Strategy
  • Social Media Marketing