LendPro

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COMMUNICATIONS + STRATEGY + SOCIAL MEDIA + CONTENT CREATION

Objectives:

1. Build brand awareness among select audiences in a highly competitive arena.

2. Mitigate churn in existing client accounts by articulating compelling and differentiating value propositions to brand owners, store managers, and sales associates.

3. Support onboarding of strategic accounts with series of communications to store managers. 

Success: Over the course of a year, Kaptivate worked closely with client to launch a multichannel marketing and communications campaign aimed at driving actions by key stakeholders. Through extensive content development and curation, Kaptivate supported a biweekly blog, social media posts, multiple earned media campaigns, and a monthly top account newslettter. The result of our collaboration was a heightened profile for the brand, stronger ties with the influencer and media communities, and a clear articulation of the client's unique value proposition for all stakeholders: lenders, brand owners, and consumers. 

Capabilities:

  • Strategic communications
  • Earned media campaigns
  • Influencer and media identification and targeting
  • Blog/vlog writing and editing
  • Copywriting, infographic and graphic design
  • Digital and social media marketing and analysis
  • Newsletter development and distribution
  • News coverage clipping service and analysis
  • Email marketing vendor evaluations
  • Salesforce Service Cloud consulting
  • Marketing analytics