When the COVID-19 pandemic broke out just a few months before the annual Combined Federal Campaign (CFC) workplace fundraising drive, we felt a bit like that defense at first. Suddenly, we weren’t just facing a new wrinkle in offensive strategy—the entire set of rules to the ballgame had changed.

This week the Wall Street Journal released its Management Top 250, based on the Drucker Institute's company rankings. These rankings also lean on Drucker to define the essence of innovation at the core of this ranking system: "innovation [endows] human and material resources with new and greater wealth-producing capacity." In short, as the introductory article aptly noted, "Novelty is a side effect of innovation, not its essence."

At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.

...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities. 

Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.

Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.

So much has changed in just a few weeks. These rapid-fire changes starkly contrast against years of organizational inaction despite a digital transformation preparing us for this moment. 

In the marketplace, strategic space matters like nothing else.

For the great wines of Napa--or Grand Crus of France—the brand promise is not an unwavering devotion to a formulaic and reliable sensation: their aim is nothing less than awe.

Last year U.S. corporations spent $160 billion on employee training and education but with little to show for this staggering sum.  The fundamental problem with this under-studied investment...

To escape the sweltering summer heat in DC and to have one final exclamation point for a great summer break, my family and I went west to Yellowstone Park.

Our employees couldn't be more passionate about our business plan so why aren't we lighting the world on fire? Refining our thoughts on employee engagement.