New AI technologies are transforming our world as we know it, whether we like it or not. It can bolster productivity but will also boost bad behavior? Will it usher a new era in digital marketing? Or will it dumb down outcomes as marketing communications agencies become dependent on cutting corners? It's a question we'll be asking--and a trend to watch--in 2023. Because emerging AI is here to stay.

In some ways, these smaller private networks have traded the town square for the intimacy of the campfire. They cultivate this intimate community by using focused topics or shared interests. 

To keep your LinkedIn audience engaged in 2023, we recommend posting 2-5 times a week. Content marketing--especially video posts--is definitely on our watchlist.  That’s enough content to keep you on followers’ radars without becoming a nuisance.

CRA, Inc. came to Kaptivate with a problem. Their website didn’t reflect the great work they do or convey their brand. For Kaptivate, this is where we shine; helping businesses rethink where they stand in the market and how to best represent that through today’s digital lens.

Every year, it seems like the job market gets more and more competitive and college students like me are constantly looking for ways to stand out in the professional world. The key to being a star candidate is gaining relevant experience through an internship – just ask the Kaptivate Summer 2022 Intern Cohort! As summer comes to an end, my fellow interns and I want to reflect on how our experience at Kaptivate prepared us for the next chapters of our careers.

The Department of Education’s Office of Career, Technical, and Adult Education (OCTAE) has selected Kaptivate to design, launch, and conduct an open innovation competition--the Work Based Learning Ecosystem Challenge. The objective is to use high-quality work based learning as a continuum of experiences that provide relevant and meaningful career-related benefits to both students and employers.

NTIA awards Kaptivate a key role in designing, drafting and communicating the much anticipated Access Broadband Annual Report 2022.

When the COVID-19 pandemic broke out just a few months before the annual Combined Federal Campaign (CFC) workplace fundraising drive, we felt a bit like that defense at first. Suddenly, we weren’t just facing a new wrinkle in offensive strategy—the entire set of rules to the ballgame had changed.

This week the Wall Street Journal released its Management Top 250, based on the Drucker Institute's company rankings. These rankings also lean on Drucker to define the essence of innovation at the core of this ranking system: "innovation [endows] human and material resources with new and greater wealth-producing capacity." In short, as the introductory article aptly noted, "Novelty is a side effect of innovation, not its essence."

At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.

...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities. 

Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.

Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.

So much has changed in just a few weeks. These rapid-fire changes starkly contrast against years of organizational inaction despite a digital transformation preparing us for this moment. 

In the marketplace, strategic space matters like nothing else.

For the great wines of Napa--or Grand Crus of France—the brand promise is not an unwavering devotion to a formulaic and reliable sensation: their aim is nothing less than awe.

Last year U.S. corporations spent $160 billion on employee training and education but with little to show for this staggering sum.  The fundamental problem with this under-studied investment...