Blog Posts

What Makes a “Kaptivating” Internship Experience? The Summer 2022 Intern Cohort is Here To Share

Thursday, September 15th, 2022

Every year, it seems like the job market gets more and more competitive and college students like me are constantly looking for ways to stand out in the professional world. The key to being a star candidate is gaining relevant experience through an internship – just ask the Kaptivate Summer 2022 Intern Cohort! As summer comes to an end, my fellow interns and I want to reflect on how our experience at Kaptivate prepared us for the next chapters of our careers.

Kaptivate Wins Award to Design and Implement Work-Based Learning Ecosystem Prize Challenge

Wednesday, August 24th, 2022

The Department of Education’s Office of Career, Technical, and Adult Education (OCTAE) has selected Kaptivate to design, launch, and conduct an open innovation competition--the Work Based Learning Ecosystem Challenge. The objective is to use high-quality work based learning as a continuum of experiences that provide relevant and meaningful career-related benefits to both students and employers.

Kaptivate Selected to Tell the National Broadband Access Data Story

Tuesday, August 16th, 2022

NTIA awards Kaptivate a key role in designing, drafting and communicating the much anticipated Access Broadband Annual Report 2022.

An Antidote for the Evening News

Friday, February 11th, 2022
Amidst dreary news of war and pandemic, we can celebrate four monumental achievements by visionary innovators, problem solvers, and scientists to propel the planet forward.  Here's my antidote to the evening news and a quick review of some of the overlooked stories of the past week.

CFC and the COVID Catalyst

Monday, December 20th, 2021

When the COVID-19 pandemic broke out just a few months before the annual Combined Federal Campaign (CFC) workplace fundraising drive, we felt a bit like that defense at first. Suddenly, we weren’t just facing a new wrinkle in offensive strategy—the entire set of rules to the ballgame had changed.

Measuring Innovation: Looking Past the Shiny Object

Thursday, December 16th, 2021

This week the Wall Street Journal released its Management Top 250, based on the Drucker Institute's company rankings. These rankings also lean on Drucker to define the essence of innovation at the core of this ranking system: "innovation [endows] human and material resources with new and greater wealth-producing capacity." In short, as the introductory article aptly noted, "Novelty is a side effect of innovation, not its essence."

A Trip Down Memory Lane: Evolving Brand Identity

Friday, September 17th, 2021

At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.

Every Dog Has Its Day

Tuesday, May 11th, 2021

...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities. 

Five Lessons on the Road to Hell

Monday, March 29th, 2021

Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.

Kaptivate Wins Federal Highway Administration Award for Intelligent Transportation Systems Policy Communications

Monday, August 10th, 2020

Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.

Go Boldly or Fade Away

Monday, May 4th, 2020

So much has changed in just a few weeks. These rapid-fire changes starkly contrast against years of organizational inaction despite a digital transformation preparing us for this moment. 

Space, Time and the Beautiful Game

Thursday, June 15th, 2017

In the marketplace, strategic space matters like nothing else.

Grapes of Brand

Tuesday, October 11th, 2016

For the great wines of Napa--or Grand Crus of France—the brand promise is not an unwavering devotion to a formulaic and reliable sensation: their aim is nothing less than awe.

More Training Won't Help Charlie Brown Kick That Ball

Wednesday, September 21st, 2016

Last year U.S. corporations spent $160 billion on employee training and education but with little to show for this staggering sum.  The fundamental problem with this under-studied investment...

How a SuperVolcano Ignites Thoughts on User Experience

Friday, September 9th, 2016

To escape the sweltering summer heat in DC and to have one final exclamation point for a great summer break, my family and I went west to Yellowstone Park.

Happy and Sneezy May Be Engaged But Grumpy Drives Innovation

Monday, August 22nd, 2016

Our employees couldn't be more passionate about our business plan so why aren't we lighting the world on fire? Refining our thoughts on employee engagement.