Blog Posts

The Power of Crowdsourcing

Thursday, August 24th, 2023

Power to Purpose: Using Data to Drive Digital Transformation at the Combined Federal Campaign

Wednesday, June 7th, 2023

Data drives outcomes when shared with stakeholders and acted upon in real-time. Kaptivate's partnership with the Combined Federal Campaign (CFC), the world's largest workplace-based fundraising program, exemplifies the transformative impact of data-driven decision-making.

Kaptivate Selected to Report on Expanding Broadband Access to Minority Communities

Friday, May 19th, 2023
The Office of Minority Broadband Initiatives (OMBI) has selected Kaptivate to help write its second annual report. Digital empowerment of minority communities is the OMBI mission. Kaptivate will tell the story of the mission's progress and its impact on anchor communities and across the nation.

Chatbot or Cheatbot?

Wednesday, February 15th, 2023

New AI technologies are transforming our world as we know it, whether we like it or not. It can bolster productivity but will also boost bad behavior? Will it usher a new era in digital marketing? Or will it dumb down outcomes as marketing communications agencies become dependent on cutting corners? It's a question we'll be asking--and a trend to watch--in 2023. Because emerging AI is here to stay.

Moving from Town Square to Campfire

Monday, January 30th, 2023

In some ways, these smaller private networks have traded the town square for the intimacy of the campfire. They cultivate this intimate community by using focused topics or shared interests. 

The Balance and Discipline of Effective Content Marketing

Wednesday, January 25th, 2023

To keep your LinkedIn audience engaged in 2023, we recommend posting 2-5 times a week. Content marketing--especially video posts--is definitely on our watchlist.  That’s enough content to keep you on followers’ radars without becoming a nuisance.

What to Watch in Communications 2023: Data Story Telling

Monday, January 23rd, 2023
Data is now a vital pillar of any organization - along with becoming one of the top buzzwords in the business world. Yet, most data analysts fail to communicate in a way that drives decisions. Despite a lot of hard work, their insights get lost in translation. 

What to Watch in Communications 2023: Accessibility

Thursday, January 19th, 2023
February 2023 is Low Vision Awareness Month. Yes, there is a holiday for everything these days. But they are actually great reminders of the topics that matter to so many. Digital accessibility is high on our 2023 communications watchlist.

Kaptivate Spotlight: CRA Inc. Kaptivate Boosts Marketing Power of CRA Inc.

Tuesday, December 13th, 2022

CRA, Inc. came to Kaptivate with a problem. Their website didn’t reflect the great work they do or convey their brand. For Kaptivate, this is where we shine; helping businesses rethink where they stand in the market and how to best represent that through today’s digital lens.


What Makes a “Kaptivating” Internship Experience? The Summer 2022 Intern Cohort is Here To Share

Thursday, September 15th, 2022

Every year, it seems like the job market gets more and more competitive and college students like me are constantly looking for ways to stand out in the professional world. The key to being a star candidate is gaining relevant experience through an internship – just ask the Kaptivate Summer 2022 Intern Cohort! As summer comes to an end, my fellow interns and I want to reflect on how our experience at Kaptivate prepared us for the next chapters of our careers.

Kaptivate Wins Award to Design and Implement Work-Based Learning Ecosystem Prize Challenge

Wednesday, August 24th, 2022

The Department of Education’s Office of Career, Technical, and Adult Education (OCTAE) has selected Kaptivate to design, launch, and conduct an open innovation competition--the Work Based Learning Ecosystem Challenge. The objective is to use high-quality work based learning as a continuum of experiences that provide relevant and meaningful career-related benefits to both students and employers.

Kaptivate Selected to Tell the National Broadband Access Data Story

Tuesday, August 16th, 2022

NTIA awards Kaptivate a key role in designing, drafting and communicating the much anticipated Access Broadband Annual Report 2022.

An Antidote for the Evening News

Friday, February 11th, 2022
Amidst dreary news of war and pandemic, we can celebrate four monumental achievements by visionary innovators, problem solvers, and scientists to propel the planet forward.  Here's my antidote to the evening news and a quick review of some of the overlooked stories of the past week.

CFC and the COVID Catalyst

Monday, December 20th, 2021

When the COVID-19 pandemic broke out just a few months before the annual Combined Federal Campaign (CFC) workplace fundraising drive, we felt a bit like that defense at first. Suddenly, we weren’t just facing a new wrinkle in offensive strategy—the entire set of rules to the ballgame had changed.

Measuring Innovation: Looking Past the Shiny Object

Thursday, December 16th, 2021

This week the Wall Street Journal released its Management Top 250, based on the Drucker Institute's company rankings. These rankings also lean on Drucker to define the essence of innovation at the core of this ranking system: "innovation [endows] human and material resources with new and greater wealth-producing capacity." In short, as the introductory article aptly noted, "Novelty is a side effect of innovation, not its essence."

A Trip Down Memory Lane: Evolving Brand Identity

Friday, September 17th, 2021

At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.

Every Dog Has Its Day

Tuesday, May 11th, 2021

...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities. 

Five Lessons on the Road to Hell

Monday, March 29th, 2021

Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.

Kaptivate Wins Federal Highway Administration Award for Intelligent Transportation Systems Policy Communications

Monday, August 10th, 2020

Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.