Blog Posts
The Power of Crowdsourcing
From Campus to Kaptivate: Sarah 2.0 Dishes on Internships, Classes, and the Value of Real World Experience
Power to Purpose: Using Data to Drive Digital Transformation at the Combined Federal Campaign
Data drives outcomes when shared with stakeholders and acted upon in real-time. Kaptivate's partnership with the Combined Federal Campaign (CFC), the world's largest workplace-based fundraising program, exemplifies the transformative impact of data-driven decision-making.
Kaptivate Selected to Report on Expanding Broadband Access to Minority Communities
Chatbot or Cheatbot?
New AI technologies are transforming our world as we know it, whether we like it or not. It can bolster productivity but will also boost bad behavior? Will it usher a new era in digital marketing? Or will it dumb down outcomes as marketing communications agencies become dependent on cutting corners? It's a question we'll be asking--and a trend to watch--in 2023. Because emerging AI is here to stay.
Moving from Town Square to Campfire
In some ways, these smaller private networks have traded the town square for the intimacy of the campfire. They cultivate this intimate community by using focused topics or shared interests.
The Balance and Discipline of Effective Content Marketing
To keep your LinkedIn audience engaged in 2023, we recommend posting 2-5 times a week. Content marketing--especially video posts--is definitely on our watchlist. That’s enough content to keep you on followers’ radars without becoming a nuisance.
What to Watch in Communications 2023: Data Story Telling
What to Watch in Communications 2023: Accessibility
Kaptivate Spotlight: CRA Inc. Kaptivate Boosts Marketing Power of CRA Inc.
CRA, Inc. came to Kaptivate with a problem. Their website didn’t reflect the great work they do or convey their brand. For Kaptivate, this is where we shine; helping businesses rethink where they stand in the market and how to best represent that through today’s digital lens.
What Makes a “Kaptivating” Internship Experience? The Summer 2022 Intern Cohort is Here To Share
Every year, it seems like the job market gets more and more competitive and college students like me are constantly looking for ways to stand out in the professional world. The key to being a star candidate is gaining relevant experience through an internship – just ask the Kaptivate Summer 2022 Intern Cohort! As summer comes to an end, my fellow interns and I want to reflect on how our experience at Kaptivate prepared us for the next chapters of our careers.
Kaptivate Wins Award to Design and Implement Work-Based Learning Ecosystem Prize Challenge
The Department of Education’s Office of Career, Technical, and Adult Education (OCTAE) has selected Kaptivate to design, launch, and conduct an open innovation competition--the Work Based Learning Ecosystem Challenge. The objective is to use high-quality work based learning as a continuum of experiences that provide relevant and meaningful career-related benefits to both students and employers.
Kaptivate Selected to Tell the National Broadband Access Data Story
NTIA awards Kaptivate a key role in designing, drafting and communicating the much anticipated Access Broadband Annual Report 2022.
An Antidote for the Evening News
CFC and the COVID Catalyst
When the COVID-19 pandemic broke out just a few months before the annual Combined Federal Campaign (CFC) workplace fundraising drive, we felt a bit like that defense at first. Suddenly, we weren’t just facing a new wrinkle in offensive strategy—the entire set of rules to the ballgame had changed.
Measuring Innovation: Looking Past the Shiny Object
This week the Wall Street Journal released its Management Top 250, based on the Drucker Institute's company rankings. These rankings also lean on Drucker to define the essence of innovation at the core of this ranking system: "innovation [endows] human and material resources with new and greater wealth-producing capacity." In short, as the introductory article aptly noted, "Novelty is a side effect of innovation, not its essence."
A Trip Down Memory Lane: Evolving Brand Identity
At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.
Every Dog Has Its Day
...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities.
Five Lessons on the Road to Hell
Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.
Kaptivate Wins Federal Highway Administration Award for Intelligent Transportation Systems Policy Communications
Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.