Blog Posts

A Trip Down Memory Lane: Evolving Brand Identity

Friday, September 17th, 2021

At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.

Every Dog Has Its Day

Tuesday, May 11th, 2021

...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities. 

Five Lessons on the Road to Hell

Monday, March 29th, 2021

Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.

Kaptivate Wins Federal Highway Administration Award for Intelligent Transportation Systems Policy Communications

Monday, August 10th, 2020

Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.

Go Boldly or Fade Away

Monday, May 4th, 2020

So much has changed in just a few weeks. These rapid-fire changes starkly contrast against years of organizational inaction despite a digital transformation preparing us for this moment. 

Space, Time and the Beautiful Game

Thursday, June 15th, 2017

In the marketplace, strategic space matters like nothing else.

Grapes of Brand

Tuesday, October 11th, 2016

For the great wines of Napa--or Grand Crus of France—the brand promise is not an unwavering devotion to a formulaic and reliable sensation: their aim is nothing less than awe.

More Training Won't Help Charlie Brown Kick That Ball

Wednesday, September 21st, 2016

Last year U.S. corporations spent $160 billion on employee training and education but with little to show for this staggering sum.  The fundamental problem with this under-studied investment...

How a SuperVolcano Ignites Thoughts on User Experience

Friday, September 9th, 2016

To escape the sweltering summer heat in DC and to have one final exclamation point for a great summer break, my family and I went west to Yellowstone Park.

Happy and Sneezy May Be Engaged But Grumpy Drives Innovation

Monday, August 22nd, 2016

Our employees couldn't be more passionate about our business plan so why aren't we lighting the world on fire? Refining our thoughts on employee engagement.