At the heart of a good brand strategy lies a strong visual identity. Whether represented by a wordmark or logo, it represents the “Who” (and sometimes “What”) of an organization.

...and today its ours. Kaptivate celebrates its 12th anniversary with a look back to a challenging pandemic year but also a year of growth, new relationships, and new possibilities. 

Today’s lesson in the “road to hell is paved with good intentions” focuses on Astra Zeneca. The British-Swiss pharmaceutical firm partnered with the University of Oxford to develop the only no-profit, COVID vaccine aimed at addressing US/Europe’s needs but also that of the developing world. Great ambition needs an equal dose of thoughtful execution.

Award Announcement: Kaptivate helps DOT make the case for smarter, safer roads.

So much has changed in just a few weeks. These rapid-fire changes starkly contrast against years of organizational inaction despite a digital transformation preparing us for this moment. 

In the marketplace, strategic space matters like nothing else.

For the great wines of Napa--or Grand Crus of France—the brand promise is not an unwavering devotion to a formulaic and reliable sensation: their aim is nothing less than awe.

Last year U.S. corporations spent $160 billion on employee training and education but with little to show for this staggering sum.  The fundamental problem with this under-studied investment...

To escape the sweltering summer heat in DC and to have one final exclamation point for a great summer break, my family and I went west to Yellowstone Park.

Our employees couldn't be more passionate about our business plan so why aren't we lighting the world on fire? Refining our thoughts on employee engagement.