research & Analytics

Audience engagement begins by understanding how your employees and/or constituents want to interact with your brand. We can help your business capture this insight through analytics, technology research, polling, focus groups, usability studies, benchmarking, and sponsored primary research.  

We help you succeed by improving what you measure...and your results.  For more information about our research capabilities and solutions, download our Research & Analytics brief.  Samples of our research on technology adoption for the Association of Fundraising Professionals, an economic impact study in partnership with George Mason University's Stephen S. Fuller Institute, and strategic planning on behalf of the Torpedo Factory Artists Association can be reviewed in our Sample Research portfolio.

We support research and analytics projects covering a broad spectrum including:

  • Research strategy
  • Business, marketplace, and competitive research
  • Consumer engagement
  • Employee engagement (including extensive benchmarking)
  • Longitudinal studies
  • Technology evaluations
  • Performance metrics
  • User experience and usability research
  • Analytics strategy
  • Digital and digital marketing analytics